People don’t share products they like. They share products they love. So when New Republic, a men’s fashion brand, came to us in early 2022, we jumped at the opportunity to help them attribute and amplify their word-of-mouth sales.

We teamed up with Impulse to understand how Gen-Z shops and shares: how they find new brands, what they look for in brands, how they discover products, how they research products, and where they feel most comfortable spending their dollars. 

E-commerce for everyone