GROUPSHOP
February 10, 2022

Gen Z Shopping Trends - 2022

We teamed up with Impulse to understand how Gen-Z shops and shares: how they find new brands, what they look for in brands, how they discover products, how they research products, and where they feel most comfortable spending their dollars. 

Gen-Z is the first generation to grow up on the internet. 

This differentiator drastically distinguishes them from other generations, shaping their viewpoints towards technology, culture, authority, media, brands and relationships in a unique way. 

We teamed up with Impulse, a Tinder-like market research platform, to understand how Gen-Z shops and shares: how they find new brands, what they look for in brands, how they discover products, how they research products, and where they feel most comfortable spending their dollars. 

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